Grain2Grind, a D2C start-up brand with a vision to provide unadulterated, healthy and fresh food to Indian consumers. Based on an organic farm-to-table concept, Grain2Grind wanted to well, SELL its products. As it was a relatively new concept in the market, we conceptualised a campaign that would differentiate the product offering from other health food brands. We brought Europe’s ‘Slow Food Movement’ to India. In a world that is increasingly obsessed with doing everything fast, including consuming fast food, Grain2Grind encouraged them to go slow. The objective was to educate and create awareness among the Indian consumer the health benefits of eating and enjoying ‘slow food’.