#RollOnMoveOn
Headaches are common among people of any age group. Zandu’s re-introduced its modern format balm Roll-On stick addressing the young new age consumer who seeks instant relief from headaches but wants the traditional balm minus the aroma or the stickiness.
Working on the insight that today’s youth do not live with annoying situations. They just overcome it and move on
DIGITAL FILMS
A series of short quirky films light-heartedly brings out various young characters that could bring on a headache anytime anywhere establishing the use of the product USP of headache relief on-the-go
INFLUENCER MARKETING
We roped in popular youth stand-up comedians who brought out the brand message in their own quirky way thereby amplifying the connection with the youth.
SURROUND CONTENT
Gifs and Static posts added to the quirky fun extending them to everyday life characters and situations that never fail to bring about a headache. The brand message to the youth… Whenever a headache strikes just Roll On and move-on
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