#KhelChalteRahe
Zandu launched the Gel and Spray variants of Zandu Fast Relief. The brand’s TG was defined as consumers who would directly buy the product over the counter and Physiotherapists who would recommend the product to their patients.
#KhelChaltaRahe was conceived as the central thought for the campaign. In a world that is always on the move, where everyone needs to be unstoppable, Zandu Fast Relief ensures that pain will not stop you from getting on with your life.
#KhelChaltaRahe was conceived as the central thought for the campaign. In a world that is always on the move, where everyone needs to be unstoppable, Zandu Fast Relief ensures that pain will not stop you from getting on with your life.
DIGITAL FILMS
A series of digital films were based on common pain-inducing situations in the lives of sports people as well as regular people. Adding credibility to the product’s efficacy was the brand ambassador, Dr. Ali Irani, the well-known physiotherapist who highlighted the benefits of the product.
Inspirational films featuring real sports people from cricket, football, badminton and MMA were created to motivate people to overcome pain, keep moving and being unstoppable.
Inspirational films featuring real sports people from cricket, football, badminton and MMA were created to motivate people to overcome pain, keep moving and being unstoppable.
PRINTS & POS
The concept of #KhelChaltaRahe was extended to visually impactful creative across print, OOH and POSM
Zandu Fast Relief ZFR Physio Community
A physio community for physio’s by physio’s was started on Facebook. The community objective is to be a platform for knowledge sharing and networking. Online and Offline events in the form of case study video’s, webinars and meets made the community a huge success.
INFLUENCER MARKETING
Sports influencers, celebrities, and challenges involved and engaged followers
SURROUND CONTENT
Testimonial videos by physios, marathon users and sportsmen highlighted the USP’s of the product. A series of posts, curated real-life examples, and small contests driving engagement all helped make the campaign a success.
PERFORMANCE MARKETING
Riding on the huge product awareness we reached out to potential buyers through various on-line marketing channels driving sales for the brand on third-party e-comm platforms
Results
Followers
A Steadily Growing Base of Followers
Average Monthly Reach
0
M
Average Engagement %
0
%
ROI
A higher-than-expected acceptance of products both offline and online