#HarDardSeAaram
Various people, various myth’s and solutions, some traditional nuska’s, some modern remedies. Reaffirm Zandu Balm as a tried and tested solution for headaches, body aches and back aches.
A 360-degree digital campaign, seeded through a series of quirky digital films establishing Zandu balm as the undisputed choice
DIGITAL FILMS
Light-hearted in terms of approach, each films tries to address some go-to pain relief solutions, used in various Indian households
INFLUENCER MARKETING
Regional cinema celebrities from key markets amplified the brand message in their own unique way.
SURROUND CONTENT
Gifs and Static posts added to bring out the brand message addressing tg’s across geographies and genders.
Results
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ROI
A higher-than-expected acceptance of products both offline and online