#DilTohBacchaHai
People who are young at heart believe that age is just a number. But age eventually gets to them and affects their joints – and the quality of their life comes down.
The #DilTohBachhaHai campaign for Zandu Ortho Vedic Oil is based on the insight that we’re all kids at heart. Zandu believes that age, or joint pains, should not stop anybody from living their lives to the fullest. The 360-degree campaign created a sense of nostalgia by helping the elderly re-live memories of their youth. They could live their lives pain-free thanks to Zandu Ortho Vedic Oil.
The #DilTohBachhaHai campaign for Zandu Ortho Vedic Oil is based on the insight that we’re all kids at heart. Zandu believes that age, or joint pains, should not stop anybody from living their lives to the fullest. The 360-degree campaign created a sense of nostalgia by helping the elderly re-live memories of their youth. They could live their lives pain-free thanks to Zandu Ortho Vedic Oil.
DIGITAL FILMS
A series of short films of elderly people surprising you with their youthful attitude. The message is clear: when you’re free from joint pain, you’re free to be child-like.
INFLUENCER MARKETING
The Influencers for this campaign were real life examples of people living life to the fullest with age being no bar. Reels of them continuing to do things that they love doing were used to amplify the core campaign thought.
SURROUND CONTENT
Testimonial videos by people who have suffered from joint and knee pain, a series of posts, curated real-life examples and small contests driving engagement all helped make the campaign a huge success.
PERFORMANCE MARKETING
Riding on the increased product awareness we reached out to potential buyers through various on-line marketing channels driving sales for the brand on third-party e-comm platforms.
Results
Video Views
Over
0
million
video
video
views
Campaign Reach
0
M
Average Engagement %
0
%
ROI
0
X
increase in sales both offline and online