SUPERDRY
ASSIGNMENT
UK based Apparel Brand launched in India by Reliance Brands
UK based Apparel Brand launched in India by Reliance Brands
For the launch of its 2nd Store in Mumbai, SuperDry had organized a launch event the promotion was to drive footfalls to the store where a purchase was rewarded with 2 passes to the event.
SOLUTION
Hyper Local Advertising: The primary objective was to drive footfalls to the two stores in Mumbai where the passes were being distributed. We cut a geo-fence around the two malls where the stores were housed and mobile based hyper-local advertising campaign. The banners announced the event and a landing page gave the details of the event – the users could also seek directions to the nearest store to them based on their current location.
Hyper Local Advertising: The primary objective was to drive footfalls to the two stores in Mumbai where the passes were being distributed. We cut a geo-fence around the two malls where the stores were housed and mobile based hyper-local advertising campaign. The banners announced the event and a landing page gave the details of the event – the users could also seek directions to the nearest store to them based on their current location.
Result
Delivered over 1% click through rate on the banner and high (25%) post click engagement on the landing page
TECHNICAL SPECIFICATIONS
Yoose – Hyperlocal Ad Network
HTML5 for landing Page
