Marvie Ann Beck Academy of Makeup
ASSIGNMENT
Drive signups to the academy
Drive signups to the academy
SOLUTION
“Engage, Inform and Convert”, formed the core of the communication strategy. Facebook was the chosen platform. Make-up technique based posts were created and targeted to the huge base of Indian female TG in the age group of 18 to 40, to grow the community on the Facebook page. Paid media, in the form of Facebook Ads, were used to get reach. Content buckets and regular posts kept the TG engaged and get viral reach. The media spends have been fine tuned and page optimized for maximum reach since the start of the campaign.
Result
60,000 strong engaged community and growing in a period of 10 months
“Engage, Inform and Convert”, formed the core of the communication strategy. Facebook was the chosen platform. Make-up technique based posts were created and targeted to the huge base of Indian female TG in the age group of 18 to 40, to grow the community on the Facebook page. Paid media, in the form of Facebook Ads, were used to get reach. Content buckets and regular posts kept the TG engaged and get viral reach. The media spends have been fine tuned and page optimized for maximum reach since the start of the campaign.
Result
60,000 strong engaged community and growing in a period of 10 months
10 to 20% weekly engagement of the total community
An average of 30 leads per week for academy enrollments
TECHNICAL SPECIFICATIONS
Social Media: Facebook
Facebook Adroll
Facebook Sponsored Stories
User Experience Analysis: Lucky Orange
Social Media: Facebook
Facebook Adroll
Facebook Sponsored Stories
User Experience Analysis: Lucky Orange
