Date

Client

Agency

Our role

109°F

ASSIGNMENT
Create a catalogue website which gives the consumer an equally stylish experience as the brand

SOLUTION
The website working in a full-screen mode, gave the user the larger than life experience that connected with the brand. A unique navigation was designed to enhance the brand experience. The seasons catalogues, lookbooks and campaigns were integrated in the design. A google maps based store locator was built-in and the website was integrated with social media platforms for effective brand engagement with its target audience.

TECHNICAL SPECIFICATIONS
Flash

http://treeindia.net/website/109f/index.html#loaded

109F

ASSIGNMENT
Build a community on social media platforms to engage with fans online

SOLUTION
Using Social media, namely Facebook, we populated the fan page of the brand. Content buckets relevant to the brand core were created and populated to create a viral effect for fan acquisition. These were used to build the engagement within the community. Twitter tweets were mirrored on the Facebook page.

Result
Over 10,000 engaged fans without use of paid media

Social Media Channels used:
Facebook.com/The109F
Twitter

http://treeindia.net/website/109f/index.html#loaded