LAKME SALON
ASSIGNMENT
Promote the “Thank your hair” offer targeted at women in a 3 km. vicinity of the 6 selected Lakme Salons (Churchgate, Bandra, Powai, Malad, Vashi and Kharghar) in Mumbai. Drive footfall through ‘Book Appointments’ on the landing page.
Promote the “Thank your hair” offer targeted at women in a 3 km. vicinity of the 6 selected Lakme Salons (Churchgate, Bandra, Powai, Malad, Vashi and Kharghar) in Mumbai. Drive footfall through ‘Book Appointments’ on the landing page.
SOLUTION
Hyperlocal marketing on mobiles was used as a communication channel. Geofences were created around each location. Specialized targeting tools enabled us to specifically target females in the geo-fence locations. The well designed landing page added to the campaign objectives, exceeding expectations.
Hyperlocal marketing on mobiles was used as a communication channel. Geofences were created around each location. Specialized targeting tools enabled us to specifically target females in the geo-fence locations. The well designed landing page added to the campaign objectives, exceeding expectations.
Campaign Analysis
240K IMPRESSIONS
OVER 2,100 CLICKS
840 CALLS
0.88 CTR
TECHNICAL SPECIFICATIONS
Yoose – Hyperlocal Ad Network
HTML5 for landing Page
